Bonin Bough is a global branding and marketing trailblazer who has been responsible for the rapid growth and organizational transformation of some of the world’s most-loved billion-dollar brands, including Oreo, Cadbury’s, and Gatorade. He is a multi-award-winning executive and a “force of nature” on the speaking stage, renowned for his ability to translate disruptive ideas into immense commercial success and cultural change.
During his storied career as one of the youngest C-Suite executives at a Fortune 50 company, Bough served as Chief Media and E-Commerce Officer at Mondelēz International (Kraft Foods). In this role, he managed a massive $3 billion in media spend, making him the seventh largest media buyer in the world, and successfully shifted the company's digital spend from 3% to over 32%, adding $2 billion in top-line net revenue and growing online sales from $60 million to $260 million in 18 months.
His expertise extends to successful exits, including his tenure as Chief Growth & Marketing Officer at Sundial Brands (SheaMoisture), where he accelerated growth by nearly 50% in 12 months, leading to its acquisition by Unilever for close to $1 billion. He later founded Bonin Ventures, a growth accelerator, and hosted the CNBC reality show Cleveland Hustles. His book, Txt Me: Your Phone Has Changed Your Life. Let’s Talk About It, cemented his reputation as a top thought leader in digital marketing. Today, as Co-Founder and Chief Strategy Officer at Group Black, Bough applies his expertise to a higher mission: dramatically changing the face of media investment and ownership to benefit Black-owned media and diverse creators. His highly engaging presentations—such as HACKONOMY and LEAP: Staring Down a Recession to Turn Fear into Growth—provide practical tools for business and culture transformation, leveraging DE&I to accelerate growth, and unlocking innovation mindsets at every level of an organization.
