Eric Ries is an influential entrepreneur and the acclaimed author who created The Lean Startup methodology, a global movement that has fundamentally changed the way businesses and new products are built. His approach, which emphasizes validated learning and rapid scientific experimentation, is practiced by individuals and companies around the world and has become the de facto standard for managing innovation and development cycles.
Ries's methodology is grounded in his deep experience as a founder, notably serving as the CTO of the successful startup IMVU. He has since transitioned to advising on business and product strategy for a diverse range of clients, from startups and venture capital firms to large organizations like GE, where he partnered on the transformative FastWorks program. He also served as the Entrepreneur-in-Residence at prestigious institutions including Harvard Business School and IDEO.
His commitment to improving organizational performance is detailed in his book, The Startup Way, which offers a fresh perspective on how modern companies can use entrepreneurial management to transform their culture and drive innovation. This philosophy has established him as a key voice for organizations looking to poise themselves to take advantage of the enormous opportunities of the twenty-first century.
As a speaker, Eric Ries translates the complex science of business into practical, actionable strategies. His presentations, such as Lean A.I.: How Innovative Companies Use Artificial Intelligence to Grow, show leaders how to leverage AI and automation to achieve Autonomous Marketing and efficiently scale customer acquisition with a "Lean team." He provides clear insights on key metrics and strategies to foster rapid, sustainable user acquisition and growth.
