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Nir Eyal

Technology should serve us, not enslave us.

Nir Eyal

Prophet of Habit-Forming Technology; Bestselling Author of Hooked and Indistractable

Nir Eyal is a behavioral psychologist, a best-selling author, and a leading voice on human behavior and technology. He is a trusted voice on the challenges of a rapidly changing digital world and the importance of a more human-centered and purpose-driven approach to business. Eyal’s work is a powerful counterpoint to a world of corporate shortsightedness, offering a clear, pragmatic, and actionable guide to creating a more productive and fulfilling workplace.

Eyal is the author of several influential books, including the best-selling Hooked: How to Build Habit-Forming Products. In this work, he provides a clear and actionable framework for how to build a more purposeful and resilient organization. His work has been widely adopted by leaders and managers around the world.

His philosophy is that a great product is not built on a single launch; it’s built on a long-term commitment to creating value for its people. He believes that by understanding the fundamentals of human behavior, one can unlock their full potential and create a more successful business. He is a frequent speaker at major conferences and a regular contributor to business publications.

As a speaker, Nir Eyal provides a clear and intellectual perspective on the principles of human behavior, technology, and the future of business. He shares insights from his career and provides a clear and compelling framework for how to create a more resilient and equitable world. His talks are invaluable for leaders, policymakers, and innovators.

Behavioral Science & Economics
Productivity
Technology & Innovation
User Experience (UX) & Design Thinking

Recent Topics

The Hook Model and Its Transformational Power

Gaining Mastery Over Digital Distraction

Behavioral Design in a Screen-Dominated Age

Balancing Engagement and Responsibility in Tech

Media

 — video

 — video

Books