Dr. Renée Mauborgne is a world-renowned strategist, the INSEAD Distinguished Fellow, and a Professor of Strategy, celebrated for co-creating the revolutionary Blue Ocean Strategy framework. She holds the distinction of being the first woman ever named the world's Most Influential Management Thinker by Thinkers50 (2019). Her research fundamentally challenges the premises of competitive advantage by advocating for the creation of new market spaces where competition is irrelevant.
Mauborgne is the co-author of the over four-million-copy global bestseller Blue Ocean Strategy, recognized as one of the most iconic and impactful strategy books ever written, and the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift. Most recently, she co-authored Beyond Disruption, which focuses on innovating for growth without displacing industries or jobs. Her groundbreaking body of research has been honored by Harvard Business Review as one of the four leading thinkers in its 100-year history.
As Co-director of the INSEAD Blue Ocean Strategy Institute, Mauborgne has ensured her teaching materials have been adopted by nearly 3,000 universities across the globe. Her articles are published in premier journals including Harvard Business Review, which selected her work as one of the most influential and innovative articles published over the last 100 years. She is also a frequent contributor to The Wall Street Journal and The New York Times.
She is the recipient of numerous academic and management awards, including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking and the Leadership Hall of Fame by Fast Company. Her presentations offer executives, entrepreneurs, and students a clear, actionable methodology for moving out of contested "red oceans" into uncontested "blue oceans," providing the strategic foresight needed to drive profound and sustainable growth.
