Simon Mainwaring is a visionary brand futurist, bestselling author, and the Founder and CEO of We First, a strategic brand consultancy. He specializes in helping future-facing brands accelerate growth and social impact by embedding purpose into their core business strategy. His work champions the business revolution required to create a sustainable and thriving future.
Mainwaring's philosophy is rooted in his highly influential books. His latest, Lead With We: The Business Revolution that Will Save Our Future, is a Wall Street Journal bestseller and was named a #2 Best Business Book of the Year by Forbes. His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World, was also a New York Times and Wall Street Journal bestseller. These works provide a clear, actionable methodology for transforming corporate strategy to maximize both profit and positive impact.
His expertise is grounded in practical application, including his role as interim CMO at TOMS in 2015, a company renowned for its social mission. He currently hosts the influential Lead With We podcast and writes a column for Forbes.com's CMO Network. His company, We First, has been recognized as a B Corp ‘Best For The World’ honoree, validating the firm's success in achieving the very purpose it champions.
As a highly sought-after global keynote speaker, Mainwaring is known for his ability to deliver a message of growth and responsibility. He has served as a Jury Member for the prestigious Cannes Lions Festival for the Sustainable Development Goals. His presentations equip leaders with the strategic tools necessary to thrive in fast-changing markets and to utilize a Lead With We mindset for a sustainable competitive advantage in a challenging future.
