Tien Tzuo is a visionary entrepreneur, bestselling author, and the pioneer of the Subscription Economy. As the Founder and CEO of Zuora, a company dedicated to powering the future of business with the subscription model, he has fundamentally altered how organizations approach revenue generation and customer relationships in the digital age.
Tzuo’s professional foundation was established during his tenure at Salesforce, where he was one of the company's earliest employees in 1999. He progressed rapidly, eventually serving as Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO). He played a crucial role in the vision and direction of Salesforce’s first 17 product releases, experience that directly informed his later entrepreneurial focus. His leadership during this period earned him a CMO of the Year Finalist nod from BusinessWeek Magazine in 2004.
His vision for the Subscription Economy is detailed in his bestselling book, Subscribed, in which he explains the necessity of the model for businesses to prosper and lays out the practical steps for implementation. This leadership has earned him significant industry recognition, including the titles of Entrepreneur of the Year and CEO of the Year. He has been featured prominently in major media, including the cover of Forbes AI, Fortune, and The Wall Street Journal.
As a speaker, Tzuo is highly sought after by organizations aiming to thrive during digital disruption. His presentations cover topics such as how to build a billion-dollar empire and mastering the right business model for the future. He provides audiences with a strategic understanding of the fall and rise of traditional business models and the critical steps required to transform their companies into subscription-based powerhouses.
