Marcus Collins is a marketing professor at the University of Michigan's Ross School of Business and a leading expert on the intersection of culture, business, and technology. He is a trusted advisor to major brands and a strategic thinker on how to build a brand that is culturally relevant and resonant. Collins’s work is grounded in the belief that great marketing is not just about a product; it’s about a company’s ability to tap into the fundamental human need for belonging and identity.
Collins is the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. In this work, he provides a clear framework for understanding how culture shapes consumer behavior and how brands can leverage this insight to build a loyal community. His career spans the advertising and technology industries, and he has held key roles at major companies, including serving as the head of strategy at Wieden+Kennedy and as a digital strategist for the music division of Apple. He has worked with a diverse range of clients, from Nike and Google to State Farm and the City of Detroit.
His insights are informed by a deep understanding of social psychology, sociology, and brand strategy. Collins challenges conventional wisdom and provides a new lens for understanding why some brands become cultural phenomena while others fade into obscurity. He is a frequent speaker at major conferences and a regular contributor to business publications.
As a speaker, Marcus Collins delivers a thought-provoking and engaging presentation on the power of culture in business. He provides audiences with a clear understanding of what it takes to build a brand that is not just a product but a cultural icon. His talks are essential for leaders, marketers, and innovators who want to learn how to apply principles of cultural strategy, brand building, and consumer psychology to drive growth and build a community around their brand.
