Dr. Sahar Yousef is a cognitive neuroscientist, a highly sought-after executive advisor, and a faculty member at UC Berkeley’s Haas School of Business. She is one of the world's leading experts on cognitive training and human performance, whose research focuses on leveraging neuroplasticity to improve memory, attention, and overall productivity in minimal time.
Her expertise is rooted in over a decade of Department of Defense research on cognitive enhancement. At Berkeley, she runs the Becoming Superhuman Lab and teaches one of the most popular MBA classes, Becoming Superhuman: The Science of Productivity and Performance. This work, which trained over 200 high-performers, aims to help smart people become even smarter by gaining a significant boost in memory, focus, energy, and stress management skills.
As a co-founder of the consulting firm Becoming Superhuman, Dr. Yousef translates her research into actionable strategies, helping individuals and teams complete crucial work with less stress and in less time. Her influence extends into the mainstream: she is a featured scientist in the Headspace wellbeing app (used by over 2 million people daily) and collaborated with John Legend on a multi-part video series on the science of music and its impact on emotion.
A dynamic and highly active speaker, Dr. Yousef has delivered over 300 talks and keynotes to knowledge workers in 50+ countries since 2020, advising executive teams at Google, Coinbase, and Visa, and speaking for the US Congress. Her presentations are custom-designed to facilitate lasting changes in how individuals work, covering essential topics such as information overload, creativity and innovation, and leadership and emotional intelligence.
