Dr. JP Pawliw-Fry is a highly respected and award-winning visionary in building high-performing teams and cultures, and a leading expert in the science of performance under pressure. His work is singularly focused on the crucial gap between ambition and action—which he calls The Last 8%—where key conversations and decisions are avoided due to perceived risk. His counsel helps organizations overcome these self-imposed barriers to achieve exceptional and authentic leadership.
Pawliw-Fry's expertise is grounded in rigorous research; his firm surveys over 40,000 people monthly to understand human performance. He is the co-author of the New York Times bestseller Performing Under Pressure: The Science of Doing Your Best When it Matters Most, which has been published in 65 countries. This work has become a critical resource for leaders navigating a world of accelerated change, ambitious targets, and aggressive competition.
His client list is extensive, covering a “who’s who” of Fortune 100 companies—including Google, Intel, and Salesforce—and high-pressure environments like the US Marines, Olympic athletes, and NBA and NFL teams. This exposure provides him with considerable opportunities to test his science-based tools in real-world scenarios of intense pressure, validating the effectiveness of his approach to human behavior and leadership.
As a provocative and highly captivating speaker, Dr. Pawliw-Fry brings engaging stories and a lot of fun to every keynote. He directly addresses the core challenge of why some organizations succeed while others fail: the inability to execute on the final, riskiest decisions. He challenges groups to think differently about human behavior and how to successfully manage the pressure that is overtaking so many organizations and individuals today, providing actionable insights for breakthrough performance.

























