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Tim Urban

The great stories go to those who don’t give up.

Tim Urban

Co-founder of Wait But Why; TED Speaker on Procrastination; Bestselling Author

Tim Urban is a highly influential writer, illustrator, and co-founder of the wildly popular blog Wait But Why. He is renowned for his unique ability to simplify and clarify complex topics—from artificial intelligence to human behavior—through wry, long-form prose and stick-figure illustrations. He has demonstrated that rigorous, long-form content can thrive in the digital age, garnering millions of views and famous fans, including Elon Musk.

Urban's influence as a communicator is immense, demonstrated by his 2016 TED Talk on procrastination, which quickly became a sensation and now ranks among the top five most-watched TED Talks of all time. This ability to deeply connect with audiences on shared human challenges has made him a sought-after voice on stages worldwide, where he captivates teams at prestigious organizations like Google, Adobe, and Johnson & Johnson.

In 2023, Urban expanded his mission with his bestselling book, What’s Our Problem? A Self-help Book for Societies. The book tackles urgent questions about societal chaos and tribalism by introducing a groundbreaking vertical framework that explores how individuals and groups think, moving beyond the limiting left-center-right political spectrum. This work reflects his ongoing mission to encourage critical thinking about the human condition.

Through his distinct blend of intellectual curiosity, engaging storytelling, and humor, Tim Urban provides audiences with a new language and framework for understanding intricate concepts more clearly. His presentations delve into leadership, technology, creativity, and innovation, leaving attendees inspired to think more critically and apply his principles of simplification to both professional and societal challenges.

Future of Work
Futurism & Strategic Foresight
Innovation
Productivity
Tech & Humanity
Thought Leadership

Recent Topics

Navigating the Future: A Curious Mindset

The AI Revolution: Friend or Foe?

Procrastination: Understanding the Instant Gratification Monkey

Thinking in Long-Term: The Importance of Perspective

Media

Inside the Mind of a Master Procrastinator | Tim Urban — video

Inside the Mind of a Master Procrastinator | Tim Urban

Wait but Why? The Superintelligence Road | Tim Urban — video

Wait but Why? The Superintelligence Road | Tim Urban

Why you procrastinate -- and how to still get things done | Tim Urban — video

Why you procrastinate -- and how to still get things done | Tim Urban

Books