Alex Rovira is an economist, consultant, and international speaker recognized globally for his humanistic approaches to leadership development and his expertise in cultural change and the creation of new values within organizations. An alumnus of ESADE, his work is dedicated to the integral development of people in both the professional and personal spheres, offering a vital blend of business strategy and psychological insight.

Without a doubt, Rovira's work of greatest international impact is his book La Buena Suerte (Good Luck). Published in 42 languages and having sold more than eight million copies, the book achieved unprecedented success in Spanish nonfiction and was named the best book of the year in Japan in 2004. This enduring success showcases his ability to translate profound philosophical concepts into widely accessible and applicable lessons for life and business.

As a highly successful author with over 15 publications, including La brújula interior and Los siete poderes, Rovira provides continuous contributions to the conversation on personal and professional development. His belief is firm: for organizations to remain competitive, they must improve processes alongside management built on new humanistic attitudes and values. Rovira regularly collaborates with prestigious academic institutions, including ESADE, delivering seminars for senior management on issues related to Talent Management, People Management, and Cultural Change. As a consistently requested speaker, he analyzes the ongoing cultural and economic changes, lecturing on a wide range of thematic content related to psychology, corporate strategy, and team building, making his teachings highly relevant for both business management and individual human development.