David Salyers is a business leader and author with over three decades of experience at Chick-fil-A, where he served as one of the original two marketing executives and later as a Vice President. He played a pivotal role in the company's growth and the development of its iconic brand, helping to establish a corporate culture that prioritizes customer service and servant leadership. Salyers’s career is a case study in building a "remarkable" brand that is as much about its values as it is about its product.
During his tenure, Salyers was instrumental in shaping the company's legendary marketing efforts, including the famous "cow campaign," and its commitment to Second Mile Service. He developed a deep understanding of what makes a business truly exceptional: not just its product, but its people, its purpose, and its commitment to creating meaningful connections. His insights are captured in his book, Remarkable!: Maximizing Results Through Value Creation, which provides a practical guide for businesses looking to cultivate a winning culture and achieve lasting success.
Salyers’s philosophy goes beyond traditional marketing, emphasizing that the most successful businesses are those that are worth "remarking" about. He believes that by focusing on creating memorable, positive experiences, companies can build brand loyalty and drive growth. His work has made him a sought-after advisor for numerous organizations and a leader in the non-profit sector, including as a co-founder of Champion Tribes, an organization that helps fathers and sons connect in meaningful ways.
As a speaker, David Salyers shares the principles that helped transform Chick-fil-A into a cultural phenomenon. He uses powerful storytelling and real-world examples to show how a focus on servant leadership, customer experience, and organizational culture can lead to extraordinary business results. His talks are invaluable for leaders and teams who want to build a mission-driven organization that is both profitable and purposeful.
