Prasoon Joshi is an eminent Indian poet, screenwriter, and creative leader who serves as the CEO and Chief Creative Officer (CCO) of McCann Worldgroup India and Chairman of McCann Asia Pacific. A visionary who seamlessly blends advertising, entertainment, and content, he is one of the most influential creative voices in the industry today, renowned for shaping a distinct indigenous influence on Indian advertising.
With a rare intellectual combination of a Master’s in Physics and an MBA, Prasoon has driven McCann Worldgroup India to become a creative powerhouse, consistently winning at global award shows and being ranked India’s #1 creative agency for three consecutive years by The Gunn Report/WARC. His iconic campaigns for brands like Coca-Cola, Mastercard, and Nestlé, and his powerful work on national issues like polio eradication and the Clean India Mission, have cemented his status as a creative and social force.
His creative impact is massive: his acclaimed film ‘HappyDent Palace’ commercial was named one of the ‘Top 20 Campaigns of the 21st Century’ by The Gunn Report. He is a celebrated lyricist and writer, receiving the Padma Award for socio-cultural impact and multiple National Film Awards for Best Lyrics and Screenplay, including for Taare Zameen Par. He also previously served as the Chairperson of the Central Board of Film Certification (CBFC), where he maintained a fine balance between filmmakers and societal sensitivities. As a highly sought-after speaker and former Cannes Titanium Lions Jury President, Prasoon translates his visionary leadership into actionable strategies for corporate audiences. His presentations inspire leaders to integrate their core values with creative strategy, demonstrating how a powerful blend of intellectual rigor and cultural insight is the true key to delivering top-tier creative work and achieving sustainable business excellence.
