Tiffani Bova is a business growth and innovation evangelist and a leading authority on how companies can rethink their strategies to achieve sustainable growth in a rapidly changing market. As the former Chief Growth Evangelist at Salesforce, she brings a high-level executive perspective to innovation. Her work, which is informed by direct consultation with thousands of organizations, provides a clear and practical roadmap for success by strategically aligning people, processes, and technology.
Bova’s expertise is detailed in her best-selling book, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. This work offers a clear and practical guide to the 10 paths to growth, emphasizing that the most successful companies strategically combine multiple efforts, from customer experience to product innovation. Her career spans the technology and marketing industries, including a key sales and marketing leadership role at Gartner.
Her philosophy asserts that a company’s growth is fundamentally tied to its ability to create a seamless customer experience through internal alignment, not just its sales strategy. This holistic view enables her to diagnose business challenges and provide a clear, actionable roadmap for transformation. She is an author, podcast host, and trusted advisor to leaders across a range of industries, bridging the gap between strategic vision and practical implementation. As a dynamic speaker, Tiffani Bova delivers a practical and high-impact presentation on the principles of business growth. She provides audiences with a clear understanding of the strategies that drive growth and the common pitfalls to avoid. Her talks are invaluable for leaders, managers, and entrepreneurs who want to learn how to rethink their approach to business and achieve sustainable, profitable growth in a world defined by digital disruption.
