Dr. Alexander Osterwalder is one of the world's most influential business thinkers, ranked in the Top 10 on the Thinkers50 list, and an expert on strategy, innovation, and organizational design. His central mission is to simplify the complex challenges leaders face by equipping them with practical, visual tools to build Invincible Companies. His work is a rigorous blend of academic theory and firsthand entrepreneurial application.
Osterwalder's influence is rooted in his invention of the Business Model Canvas and other practical tools, which he co-developed with Yves Pigneur and are now used by millions of practitioners worldwide. This methodology, originating from his doctoral dissertation, has become the global standard for business model development. He successfully "escaped" academia to apply and enrich his knowledge as a practitioner, a journey that led him to co-found his fifth venture, Strategyzer.
As the co-founder and CEO of Strategyzer, Osterwalder provides technology-enabled innovation services to leading organizations, including Colgate-Palmolive, MasterCard, and Merck. This work helps companies systematically manage innovation strategy, growth, and transformation, focusing on converting existing assets into scalable results. The success of his first book, Business Model Generation, which sold millions of copies in almost 40 languages, launched the Strategyzer enterprise.
As a highly sought-after speaker, Osterwalder spends most of his time advising leaders on how to scale their innovation efforts and foster a high-impact innovation culture. His keynotes are designed to be engaging and hands-on, often involving live exercises that make innovation tangible for thousands. He provides senior leadership with the strategic clarity needed to achieve sustainable growth and build the kind of organization that is truly Invincible.
