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Lulu Raghavan

Branding is about creating enduring customer value and loyalty.

Lulu Raghavan

President, Asia Pacific & Managing Director, Landor; Brand & Design Evangelist; Expert in Global Brand Transformation

Lulu Raghavan is a highly distinguished brand and design evangelist, serving as President of Asia Pacific and Managing Director of India at Landor, a global brand and design consultancy. Her career, spanning 23 years at Landor across four major global studios, is a definitive case study in brand transformation, successfully spearheading growth and shaping narratives for major Indian conglomerates like Tata, Mahindra, and Godrej.

Raghavan’s philosophy of “Play Every Day” is rooted in her conviction that “the way you live your days is the way you live your life.” This approach is a constant reminder to set multi-dimensional goals—spanning work, hobbies, and relationships—and to commit to full presence and engagement in every activity. This mindset, which emphasizes flow, creation, and mindful time management, is a personal framework for achieving joy and professional satisfaction.

As an industry luminary, she is a fierce advocate for women in leadership and mentoring. She teaches branding at top business schools and serves on the Advisory Board of the ISDI Parsons School of Design and leap.club, India’s largest women’s network. Her achievements have been recognized with awards including Campaign India Mentor of the Year and Impact Top 50 Women in Media, Marketing and Advertising.

Raghavan leverages her executive expertise and polyglot background to deliver high-impact insights on brand strategy and design. Her presentations provide leaders with a framework for achieving transformation and sustainable growth by consciously integrating all spheres of life into their professional goals. She is also a trustee of the Dignity Foundation, reinforcing her commitment to philanthropy and social welfare.

Branding
Business
Consumer Behaviour
Design Thinking
Digital Transformation
Sustainability

Recent Topics

Reinventing Brands for the Digital Age

Sustainable Branding: The Ultimate Challenge

Cultural Nuances in Global Branding

Future-Proofing Through Design Thinking

Media

Vulnerability is my Superpower | Lulu Raghavan — video

Vulnerability is my Superpower | Lulu Raghavan