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Matthew Luhn

"Storytelling is about making a connection with your audience."

Matthew Luhn

Veteran Storyteller & Animator; Former Pixar Story Artist

Matthew Luhn is a veteran storyteller and an animator who has worked at Pixar Animation Studios for over 20 years. He is a leading authority on the art of storytelling, and his work has been instrumental in the creation of some of the most beloved and successful animated films of all time. Luhn’s expertise is not just in animation but in the universal principles of narrative that can be applied to any business, brand, or idea.

During his tenure at Pixar, Luhn worked on some of the company’s most iconic films, including Toy Story, Finding Nemo, Monsters, Inc., and Up. He helped develop and refine the narrative structure of these films, demonstrating his ability to craft compelling characters and emotional arcs. His work has been widely recognized for its ability to create stories that resonate with audiences of all ages and cultures.

Luhn’s philosophy is that a great story is the most powerful tool for communication and influence. He believes that by understanding the fundamentals of a good narrative, individuals and organizations can better connect with their audience and sell their ideas. He has advised major companies like Adidas, the BBC, and Salesforce on how to use storytelling to enhance their brand and marketing efforts. He also teaches a popular class on storytelling, sharing the creative principles he learned at Pixar.

As a speaker, Matthew Luhn delivers a creative and inspiring presentation on the art of storytelling. He shares behind-the-scenes stories from his time at Pixar and provides a clear, step-by-step framework for crafting a compelling narrative. His talks are invaluable for leaders, marketers, and creative professionals who want to learn how to use storytelling to sell an idea, build a brand, and inspire an audience. He provides a masterclass in the principles that make a story memorable and impactful.

Branding
Creativity
Design
Leadership
Storytelling

Recent Topics

The Pixar Storytelling Method: How to Engage Any Audience

Crafting Your Brand Story: Lessons from Hollywood

The 5 Elements of a Great Story and How to Use Them

How to Connect with Your Audience on an Emotional Level

Media

Creating a Feeling | Matthew Luhn — video

Creating a Feeling | Matthew Luhn

Story Telling In Business - Pixar Story Teller Mathew Luhn — video

Story Telling In Business - Pixar Story Teller Mathew Luhn

How to Tell Better Stories | Pixar’s Matthew Luhn — video

How to Tell Better Stories | Pixar’s Matthew Luhn

Books